Enmasse - Tai Massage
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Sushi is probably the perfect example. The idea of eating raw fish -especially on purpose- and actually having to pay for it was absurd five decades ago. Today it is one of the most prolific, popular “fast foods” and serves as a convenient way for men to impress girls on first dates and as a way to stop having to sleep on the couch in more established relationships. One of sushi’s many keys to success is that hardly anyone does it at home. Other convenience foods like pizza, pasta, burgers and wraps are easily thrown together in your home kitchen. But part of the mystique of sushi is that people want it served in an authentic environment and prepared in a tactile, visible way. It’s part of the experience. People want to see the process, feel part of the culture.


Think of enmasse as the sushi of massage. It's healthy, fulfilling, relaxing and above all it's convenient and "served" in a unique and authentic yet aesthetically appealing space. Massage is seen as an ad hoc pleasure in the East whereas spas and 'wellness centres' have made it something you have to plan in our Western cities, like a weekend away. It is associated with getting away from it all, rather than simply going for one. Massage areas are often isolated and play Music Of The Southern Right Whale Vol. 2 or Forest Sounds Revisited On Pan Pipe giving the illusion of relaxation rather than any actual muscle related unwinding, which is what massage is all about. enmasse simply offers you the benefits of a real Thai oil-free massage in comfortable linen clothing.